Hi, I’m Vince.
My work spans brand campaigns, visual identity systems, and creative operations, so I'm as often in the weeds on how the work gets made as I am on what it says. Outside of that, I consult to keep the thinking fresh.
Twenty-plus years in, I still think the job comes down to a few things: knowing what a brand is actually trying to say, building a team that can say it well, and staying close enough to the craft to catch when something's off.
Based in Nashville, with roots in Brooklyn.
A few things I've learned along the way.
Creative Direction
The job isn't hitting KPIs. It's giving people on the team room to do their best work and get credit for it.
Art Direction
A tight budget doesn't cap what a project can be. Vision and execution do that.
Design
Style should flex. Point of view shouldn't. Craft discipline is what holds a project together when everything else is in motion.
Craft
Illustration, Music, Photography, Poetry, Motion
Most of the work happens in what you cut, not what you add. Keep what's true, lose the rest.
Leadership
A team isn't a set of skills you assemble. It's a shared sense of what you're building, and why it's worth the effort.
Creativity in the age of AI
AI can be a tool for sharpening craft discipline, not replacing it. That only works with a human still in the loop. Let the algorithm lead, and we lose our humanity in the code.
Community
Showing up outside of work changes how you show up inside it. Leadership isn't confined to a job title.
Lifelong Learning
The harder the problem, the more it pays to sit with it and keep asking questions. That's usually where the real answer shows up.