RESUME

Strengths: Learner, Input, Strategic, Achiever, Connectedness.

Industries: Telehealth, Consumer Packaged Goods, Finance, Human Resources, Telecom, Legal, Consumer Products, Digital Experience, B2B Publishing, B2C, Multichannel Marketing.

Skills: Team Leadership, Visual Communication, Brand Development, UI/ux design, 360 Marketing, Creative Direction, Art Direction, Graphic Design.

Interests: Published illustrator, musician, photographer, poet.

Community: Strategic Comms Dir. Knights of Prince Hall Youth Mentorship Program, Phi Beta Sigma Fraternity Inc. SW Region Marketing Team, TMWPHGLTN Marketing Team.

EXPERIENCE

MP&F
Executive Creative Director Current

MP&F is a full-service agency in the heart of Nashville with 37 years of experience in marketing, public relations, and advertising. Female-owned and -led, the agency specializes in the health care, education, financial, and travel and tourism industries. Clients include Nissan Americas, BlueCross BlueShield of Tennessee, Integral Senior Living, the University of Tennessee, Pinnacle Financial Partners, Roam Delta 8 Seltzers, and Tennessee Whiskey Trail.

SmileDirectClub.com
Creative Director 2019-2023

Spearheaded the transformation of SmileDirectClub's brand identity in the Oral Care segment, contributing to the mission of democratizing access to oral healthcare. Support the brand’s teeth-straightening business across national and international multi-channel and PartnerNetwork (B2B) marketing initiatives.

• Contributed to an internal agency model, increasing resource efficiency and business growth.

• Created packaging and on-shelf merchandising for SmileDirectClub's oral care line, capturing 20.4% of the whitening category within Walmart in its first year.

• Co-led US and international (UK, IR, AUS, NZ, Germany, Mexico, HK) creative environmental + retail footprint — SmileShops, Walmart, Amazon, Watson, Orange Twist, Shoppers Drug Mart, CVS, and Walgreens.

Key responsibilities:

• Lead creative development

• Cross-functional collaboration

• Internal agency model support

• Brand guardian

• Team development and engagement

• Insights and trends

Leadership & Initiatives:

• Senior Leadership Forum: Participated in the 2021-2022 forum, focusing on organizational strategy and development.

• Executive Sprint: Engaged in the 2022-2023 organizational initiative to fast-track key company projects.

• Inclusion, Diversity, Belonging Council: Active member from 2020-2023, contributing to creating a more inclusive work environment.

• Creative Leadership Council: From 2020-2022, focusing on creative innovation and departmental efficiencies.

Sr. Designer 2018-2019

Simplify Compliance
BLR®,CCMI, H3Group (HCPro, HLM, DH), CCMI, ARGOSY)
Creative Director 2016-2018

During my 13 years at Simplify Compliance, I oversaw the creation and expansion of the Creative Operations department. My journey saw me steering rebranding initiatives, integrating seven acquisitions, and successfully launching hundreds of projects. My role encompassed brand stewardship, talent oversight, creative leadership, and delivering design solutions tailored for the diverse business units of Simplify Compliance, including Finance, Human Capital, Telecom, and Healthcare. I led a dedicated team of 15 in-house designers and fostered strong collaborations with external partners like Adobe, Getty, Extensis, Workfront, Wistia, and various print vendors—Quad, Jopstens, McQuiddy. My expertise was frequently sought for concept validation, UX enhancements, software evaluations, and training programs.

Annually, I oversaw the fruition of over 2,200 creative projects spanning various design disciplines, personally executing more than 200 projects.

• Design Services Director 2014-2016

• Design Manager 2011-2014

• Senior Designer  2005-2011

Condé Nast   
Work completed as the Creative Director/Proprietor UmbraSolutions™— a print & digital full-service agency.

Condé Nast Media Group/Corporate
Global Company Meeting 2019, 2020, 2021, and 2022
Allure Backstage Beauty Email Campaign 2017
Create. Connect. Condé Nast Campaign 2016
Programmatic Campaign 2016

Details Magazine
Managed the programmatic and UI design update for the relaunch of the DetailsFinder IOS App. The App was relaunched successfully in the iTunes Store 4/2013.  

Lucky Magazine
Designed and built a web prototype for Lucky Magazine to highlight new online initiatives for the magazine. The prototype was used in iPad presentations by the marketing team.

Brides Magazine:

BridesAllAccess.com 
Created a contemporary solution that parallels the aesthetic and functional standards of the Brides brand. BridesAllAccess.com resides within the Brides.com masthead as a promotions and is prominently featured on the Brides Magazine main website. Responsibilities included UI design, project management, talent management, and consulting, 

BridesFirstLook.com
Brides Magazine required an up-to-date “added value” promotional web solution to complement the magazine. After consulting with the Brides, I meticulously addressed each of the site requirements as well as presented new concepts that led to a successful launch to the satisfaction of Brides Magazine.

BridesLocalMagazine
Designed and managed the development of a Content Management System (CMS) to help automate the tasks of managing thousands of client ad listings in the Brides Local Magazines publications. The solution we deployed integrates client admin, advertiser admin, listing previews, forms, re-run campaign options, perform edits, designer view, on-screen action log, and more.

Brides Wedding Genius
Created an online tool for all of a bride's wedding planning needs. Designed and managed the development of an online wedding planner that works independently and with the popular Brides Wedding Genius iPhone App. This web solution has a custom CMS with admin and user account management, calendar, inspiration boards, and other planning tools so you can manage your budget, guest list, and vendor information. The web solution communicates with the iPhone through an API developed by the team I managed. NearbyNow initially created the iPhone App and is now maintained and advanced by Fuzz Productions.

OperationDreamDress.com
Brides Magazine required an online solution for its annual Dream Dress competition. After consulting with the client, my team and I developed OperationDreamDress.com to showcase the contestant entries, providing a voting environment and  integrated social networking services.

Relevant Work Experience

BestMindFrame Art Director/ UI/UX 2017 
Danio Diary App UI 2017
Obsidian MilSim Web Design 2016
WPC Healthcare Art Director 2016
LavinPuig.com Branding/Web Design 2015
NYClips.com UI/ux 2015
Plain English Media Art Director 2014-2015
Biltmore Capital Group Art Director 2005-2009
SONY BMG  NYC Freelance Art Director 2005-2008
Dream Builder Inv. Freelance Art Director 2004-2005
ePromos.com Graphic Design 2004-2005
The Source Juniors Clothing Co. Art Director 2003-2004
Comedy Gone Wild Art Director  2002-2003

HONORS + AWARDS

• German Design Award 2021
  SmileDirectClub™ Electric Toothbrush.

• 2020 Tube of the Year Award Winner. Silver – SmileDirectClub™ Premium White Fluoride Toothpaste.

• Shop! Association Awards
  2020 OMA Gold Award Winner. SmileDirectClub™ “Walmart In-line Portfolio Display” in the "Healthcare: Permanent" category.

• Graphic Design USA
  2019 Health + Wellness Design Award: CDI Journal/ACDIS

• Graphic Design USA
  2019 Health + Wellness Design Award: HealthLeaders Media Kit

• Graphic Design USA
  2019 Health + Wellness Design Award: Simplify Training / HCPro / ACDIS / DecisionHealth Course Catalog

• ASHPE
  2017 Gold Regional/ Southeast New or Relaunched Website - Southeast: HealthLeadersMedia.com

• ASBPE
  2017 Gold National New or Relaunched Website: HealthLeadersMedia.com 

• ASHPE
  2017 Publication of the Year: HealthLeaders Magazine

• SIIA SIPA
  2017 Award (3rd place) - Best new or relaunched website: Credentialing Resource Center

• SIIA SIPA
  2016 Award (3rd place) - Best new or relaunched website: Credentialing Resource Center

• ASHPE
  2015 Gold Award Best Website/Online Presence of a Publication: HealthLeadersMedia.com

• BLRU
  Executive Leadership Training Award 2013 Inaugural Class

• Printing Industry Association of the South (PIAS) Graphic Design Award Recipient 2006